NEWS

In an exciting accomplishment, Waikiki has been recognized with the “Flavour of the Year 2024" award in Portugal. This recognition is awarded by an objective panel of consumers and endorsed by a specialized external laboratory, who have rated their satisfaction with Waikiki as exceptional, placing it in an outstanding position, surpassed only in previous editions by products like chocolate.

Cultivated in close collaboration with our production partner, Planicie Verde, Waikiki has demonstrated an unparalleled quality that has captivated the taste buds of Portuguese consumers. The jury, made up of real consumers, highlighted the exceptional freshness, flavour and quality of Waikiki, making it the first melon to win an award alongside other exotic fruits that have been recognized such as pineapple and mango.

This brand recognition is a testament to the commitment to excellence we uphold in the production and distribution of Waikiki to deliver a quality fruit that connects with consumers and their expectations.

"We are thrilled and honoured to receive this distinction in Portugal”, said José Cárdenas, Category Manager of the Foodture brands at Semillas Fitó. "This recognition is a reflection of our efforts to provide concepts that respond to current consumer demands. Our partnership with Planicie Verde has been instrumental in this achievement, and we are excited about the future that lies ahead for the growth of the brand".

 In 2024, significant expansion of the brand is planned to meet growing demand from Portuguese chains and consumers. “Meeting the demand of the Portuguese market is a major challenge and we are allocating additional resources to continue offering Waikiki in quantity, quality and continuity throughout the campaign”, stated Luis Correia, CEO of Planicie Verde.

Aside from the "Flavour of the Year" award, both companies will continue to invest in the communication and marketing of the brand. This will serve to consolidate its notoriety, contributing to the construction of a highly differentiated consumer brand with added value in the market.