Semillas Fitó presents the new global positioning for its vegetable seeds division and its Foodture and mass market varieties at Fruit Attraction 2023
SEMILLAS FITÓ PRESENTS THE NEW GLOBAL POSITIONING FOR ITS VEGETABLE SEEDS DIVISION AND ITS FOODTURE AND MASS MARKET VARIETIES AT FRUIT ATTRACTION
As was the case with the global presentation of the new positioning of the Semillas Fitó Vegetable Seeds division at Fruit Logística in Berlin, the 2023 Fruit Attraction fair was the perfect setting to share and explain this new commitment with key players across the agri-food chain in Spain and Portugal, as well as with professionals from various countries who attended.
Semillas Fitó's stand at this edition of Fruit Attraction focused on this new positioning, defined by the slogan “Improving food is in our genes”. This statement reflects the conviction of the management team at Semillas Fitó regarding the significant impact of seeds throughout the entire agri-food chain. As a result, the company feels a clear responsibility to contribute to the goal of improving food worldwide.
In short, this positioning is a firm commitment to achieve, through seeds, a healthier and more sustainable diet. To help address global challenges such as food security and the reduction of food waste. At Semillas Fitó we already contribute through our sectoral experience and our holistic vision of the market, and through the values of proximity, integrity and commitment inherent in this family business that is characterized by offering tailor-made solutions to our customers.
Brands for the consumer and new innovations for the producer
From a product perspective, Fruit Attraction 2023 showcased the most outstanding varieties for various market segments, both Downstream (consumer brands under the Foodture label) and Mainstream (varieties for the mass market).
With regard to consumer brands, the presence of the key varieties included in the Foodture division catalogue has been reinforced: the tomatoes Monterosa and Wabi-Sabi, melons such as the Waikiki or Little Planet, and the CRÜ courgette.
Finally, the latest varieties for the mass market were also presented, including the Helsinki and Nairobi Dutch cucumbers; the Gasol early yellow pepper; the Nelto red California pepper for the Region of Murcia; the MaGneto pear tomato; the Faladi in beef tomato; the Alcazaba new ribbed tomato; and the entire range of cherry tomatoes. Solemio, Mulan, Ferdinand and Essentia.
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