Fitó to attend Fruit Attraction in a demonstration of its commitment to consumers through projects such as Foodture, Organic and Flavourite


Semillas Fitó will participate in Fruit Attraction 2021, which returns with its face-to-face format at IFEMA in Madrid after a year marked by the COVID-19 pandemic. This new edition, which will be held from 5 to 7 October, is the perfect opportunity to meet again with suppliers, customers and distributors from the fruit and vegetable sector at a national and international level. Semillas Fitó will in Hall 9 at stand 9F13 to welcome any professional who wishes to approach us and share their vision of the future of the fruit and vegetable sector.

In this edition, the company will be attending the fair under the slogan “Veggies inspired by consumers”, in view of the ever greater demands of consumers who are the clear drivers of market trends. In this regard, Semillas Fitó is well aware that its main mission is to work to respond to these challenges posed by the consumer.

As a result, in the last few editions of Fruit Attraction, the company has presented the projects it develops under its Foodture division, through which it has launched its own branded products that offer a little extra innovation, quality and differentiation for those consumers who are at the vanguard in their gastronomic demands. The award-winning Monterosa tomato, with its selection of different colours, the  Waikiki melon, the Nippo fondant tomato, or the Crü courgette which can be eaten raw, have all been presented in different editions of the fair and developed under this philosophy of responding to the new challenges posed by consumers.

Semillas Fitó will continue along these lines in Fruit Attraction 2021, showcasing all the innovative projects being developed as part of this commitment to consumers, which translate into three very clear lines of work: differentiation through its Foodture division; sustainability, which translates into the entire new Organic line of seeds for organic farming; and the new Flavourite logo, created by Fitó to highlight those varieties that offer the consumer an exceptional flavour.

Be sure to visit the Semillas Fitó stand (Hall 9, stand 9F13) and find out where the future of the fruit and vegetable sector is headed, as demanded by consumers.

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