NEWS

The company has received the award in the “Sustainable Ecosystem” category for developing the first specific methodology to measure the ecological footprint of horticultural varieties.

Semillas Fitó has been recognized with the prestigious Retina ECO 2025 Award in the Sustainable Ecosystem category for its pioneering project on measuring the environmental impact of horticultural varieties. The award was presented by Her Majesty Queen Letizia during the gala held at the Real Teatro de Retiro in Madrid, organized by Prisa Media in collaboration with Capgemini.

Her Majesty the Queen was accompanied by the Third Deputy Prime Minister and Minister for Ecological Transition and the Demographic Challenge, Sara Aagesen; the Vice President of Prisa and CEO of PRISA Media, Pilar Gil; the Vice President of Prisa, Fernando Carrillo; the CEO of Capgemini, Luis Abad; and the General Director of the Teatro Real, Ignacio García-Belenguer.

Representing the company, Elisabet Fitó, Corporate Director of Semillas Fitó, accepted the award.

“With this project, our goal is to reliably measure the sustainability efforts being made throughout the agri-food chain, starting from the seed,” explained Elisabet Fitó.

The award-winning project, entitled “Plant varieties to reduce the ecological footprint of agriculture”, was recognized for its innovative nature, scientific rigor, and potential applicability across the entire agri-food sector. In collaboration with Institut Cerdà, the company has developed a specific methodology adapted to the horticultural sector to calculate environmental impact at the varietal level, in line with the principles of the European Commission’s Product Environmental Footprint (PEF).

Following the awards ceremony, Queen Letizia attended a roundtable featuring representatives from the winning companies, moderated by Jaime García Cantero, Director of Retina.