NEWS

Semillas Fitó and Colle d'Oro formalized a strategic partnership at Fruit Attraction, one of the leading trade fairs in the fruit and vegetable sector, aimed at expanding and consolidating the CRÜ courgette brand throughout Italy. This agreement represents a commitment to promote healthier, more nutritious, and more versatile options in the market, in line with the growing demand for tasty and convenient vegetables that cater to the new habits of consumers.

This strategic collaboration between Semillas Fitó and Colle d'Oro marks the beginning of a new phase of the project, which has been implemented in Italy for some years now. The aim is to position the company as a leader in the consumption of raw vegetables, a new trend in the market.

The core focus of this partnership is on education and communication, in order to help connect CRÜ effectively with consumers. Based on the expertise and investment in innovation of both companies, it will promote a deeper understanding of the benefits of raw plant-based foods and provide valuable insights into how they are consumed.

Thanks to this renewed agreement and commitment between Semillas Fitó and Colle d'Oro to commercialize the brand, CRÜ is expected to grow rapidly and become a benchmark in the Italian market in the coming years, with a significant presence in major distribution channels.