The new concept Foodture was launched at Fruit Logistica
In February we participated in a new edition of the Fruit Logistica in Berlin, one of the most important fairs in the international horticultural sector, with more than 70,000 attendees. The meeting that is focused on presenting the innovations of the fruit and vegetable sector was the perfect occasion to take a step forward and launch Foodture with a futuristic and groundbreaking stand that did not leave anyone indifferent.
Fitó Foodture is an innovative concept aimed at satisfying the new needs of consumers, responding to their demands for quality, health, new tastes and formats. In this line we have already developed very innovative proposals such as: Monterosa, Essentia or Waikiki.
In order to continue innovating and creating new concepts, a cross-cutting team that brings together specialists in different areas of the company has been formed to promote the development and market launch of new vegetable products addressed to the consumers of the future.
Our stand surprised many of the attendees and aroused curiosity among specialists and professionals from the sector who came to discover Foodture. They were three very dynamic and intense days that allowed us to show the potential of the division of Fitó Vegetables and our constant effort to transform the sector and contribute with new ideas and solutions that enrich it.